Hi I'm Fefi :)

I’m a Bolivian illustrator and graphic designer based in NYC, creating bold, story-driven visuals rooted in culture, community, and everyday life.

A lot of my work pulls from the things around me, the city, music, sports, random moments that stick with you, and that feeling of nostalgia you can’t really explain but instantly recognize. I like mixing hand-drawn elements with digital design, keeping things a little raw, a little textured, and full of personality.

My process usually starts loose and instinctive, then gets shaped into something more intentional, finding that balance between expressive and clean, chaos and control.

I’ve worked across merch, branding, and experiential projects, always focused on creating visuals that actually feel something, the kind that people connect with, remember, and want to keep around.